Have you ever asked yourself where logo design originated from? Where did the logos come from? Which was the first ever logo design? In this guide, we will learn about the history of logos and where they originated from.
Research shows that the history of logos goes back to the 5th century. In the 7th and 8th centuries is when the drawing symbols that created identity became established. Historians believe that the origin of logos started in Greece. The ancient Greek people used ciphers to represent rules and their empires. These symbols mainly were used on Roman coins and ancient Greeks.
The origin of the modern logos goes back to the 18th century in the US and Europe during the period of industrial revolution. This was the period of advancements in technology. Industries started producing goods, and they needed symbols to differentiate the goods. During this period a lot of people were not educated, and the use of logos made it simple for them to recognize the products. Also, this is the time producers began adding their business name to the logo.
In this century there was a quick evolving of the brands which gave the logos a new shape and meaning. At this period the famous shell logo was formed. Raymond Loewy designed the shell logo. During the better half of the 19th century, the founder of graphics design William Morris developed a lot of graphic designs which also included logos.
The 20th century can be termed as the period of birth for the modern logos. Advertising industries, modern design industries, and marketing industries were started at this period. Businesses began to understand the importance of logos in creating brand recognition which led to an increase in revenue and sales. In order to stand out from other companies, the businesses started investing in building unique logos. Also, this is the century that led to the rise of some of the most famous logos.
Logos that are unique, simple and memorable are made in this century. Companies understand the importance of having a memorable logo in their business. Companies in the united states create more than one hundred logos each year. Logos are indispensable in the 21st century, and as a company, you can’t do without them.
Logos have evolved over the years from being used by ancient Greeks and in Roman coins to being used by some of the most popular companies globally.